We started with little money and a big idea: to change the narrative. Here’s the story of how Fresh Out The Water came to life.

Style is more than looks — it’s language. Here's how our designs empower kings to show up bold, brave, and Fresh Out The Water.

"Black people don’t swim"— but why not? We’re exploring the deep historical roots of this myth and how Fresh Out The Water is helping our people reclaim the pool, beach, and beyond.

Swimming saves lives, builds strength, and breaks generational cycles. Here’s why every young king should make waves.