Welcome to The Ripple Effect
Your destination for stories that dive deeper.
At Fresh Out The Water, we’re not just selling swimwear — we’re making waves. This blog is where culture, confidence, and the call to the water converge. Whether you’re learning to swim, staying fresh on the shore, or just love dope gear with a purpose — you belong here.
Welcome to The Ripple Effect – The Official Blog of Fresh Out The Water
We’re more than a brand — we’re a movement.
Here on The Ripple Effect, we dive deep into everything that moves our culture forward — from the art of swimwear, water safety, and Black history in aquatic spaces, to interviews with wave-makers, style guides, and stories straight from the community.
Whether you're new to swimming or born for the beach, this is your spot to stay informed, inspired, and fresh. “Why We Swim: Reclaiming Our Right to the Water” Despite centuries of disconnect, Black people have always had a deep, spiritual, and powerful
relationship with water. In this post, we explore the roots of the “Black people don’t swim” myth; and how we’re helping rewrite that narrative Let’s clear the water.
For generations, the myth that Black people don’t swim has echoed through our culture; often used as a joke, sometimes as a warning. But behind that myth lies a deeper story of systemic exclusion, segregation, and generational trauma.
At Fresh Out The Water, we’re challenging that narrative. Our mission isn’t just fashion — it’s
freedom. Freedom to dive in, to learn, to float, to survive, and to thrive in the water.
With every drop of confidence we build through our designs, we’re helping reclaim our connection to the water — not just as swimmers, but as storytellers.
Check out our mission-driven swimwear Shop Now.
