“Behind the Brand: How Fresh Out The Water Was Born”

Ever wonder how this wave started? Get the story straight from the founder on the inspiration behind FOTW, the hustle it took to launch the brand, and the vision for the future. I started this brand not just to sell swim trunks but to spark a movement.

Growing up, I never saw people who looked like me in the pool. Swimming was either a luxury or a punchline. But that changed the day I realized how many of us were avoiding the water out of fear, history, or lack of access.

I wanted to create something that felt powerful — where confidence and culture could exist in the same space as swimwear.

So I hustled. I designed, I researched, I used my savings of two years wisely. And now? We’re just getting started.

Fresh Out The Water is for all of us who were told we didn’t belong in the water.

We do. We always do And now, we do it in style. Want more stories like this? Follow our journey on