ABOUT US
MORE THAN A BRAND; WE ARE MOVEMENT
Welcome to Fresh Out The Water, where style meets purpose and culture meets confidence.
We’re not just another swimwear and outdoor apparel brand. We’re here to rewrite the narrative.
WHY WE
EXIST
For generations, the stereotype that "Black people don’t swim" has lingered; rooted in systemic
barriers, a lack of access, and cultural disconnect. At Fresh Out The Water, we’re diving headfirst into that stigma, determined to inspire, educate, and empower our community to reclaim the water with pride.
Our mission is bold but simple:
To inspire more African Americans to learn to swim, feel confident outdoors, and express
themselves through fashion that reflects our heritage, hustle, and heat.
OUR VISION
We envision a world where swimwear isn’t just stylish; it’s symbolic.
Where outdoor gear isn’t just rugged; it’s revolutionary.
Where our people feel seen, strong, and Fresh Out The Water; not just physically, but spiritually.
Whether you're hitting the beach, pool, river, or the backyard sprinkler; you deserve to look good
and feel powerful doing it.
WHAT WE STAND FOR
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Inclusivity: Our designs are made for every shade, every shape, and every story.
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Empowerment: We’re turning swimwear into a statement of freedom and resilience
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Education: We're committed to raising awareness about swim safety and access in underserved communites.
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Community: Through local events, partnerships, and youth programs, we’re building a ripple effect of change.
WHO WE SERVE
We cater to the culture — especially the often-overlooked kings aged 12-49 who want to stay fly
while breaking boundaries. And yes, we’re expanding soon to queens, kids, and anyone who wants to
ride this wave with us.
FRESH OUT THE WATER
OUR PROMISE
From the first thread to the final fit, everything we create is designed with intention. Fresh Out The
Water isn’t just about clothes; it’s about confidence, culture, and creating your own current.
So whether you're just learning to swim or you’ve been making waves your whole life —
Welcome to the family.